the sports people (tsp) – converting challenges into real results.

$GORE-TEX$
$GORE-TEX$

01Services

your challenges

01
activatingbrand partnerships
Development of holistic activation concepts that bring partnerships to life across relevant touchpoints.
We connect brand objectives with rights holders positioning to create distinctive ideas and experiences that engage target audiences, strengthen the partnership and turn sponsorships into tangible, measurable value.
02
compellingmarketing collaterals
Creation of high-quality marketing and sales materials that make brands and rights holders stand out.
We translate positioning, strategic objectives and key differentiators into compelling materials with a strong visual narrative. Building on your corporate design, we sharpen your identity and create a consistent, professional appearance across relevant marketing and sales touchpoints.
03
developingpartnership assets
Conceptualization of innovative rights and assets that unlock new commercial potential.
We assess the partnership environment to identify untapped opportunities and turn them into unique, audience-relevant assets. Tailored to the rights holder and attractive to potential brand partners, they open up new opportunities for collaboration and increase the value of existing partnerships.
04
sharpeningbrand identity
Development of an authentic and differentiated brand identity with a clear position in the market.
We analyze brand perception, relevant target groups and the competitive environment to define what makes your brand stand out. Based on these insights, we sharpen positioning and create a consistent foundation for communication, marketing activities and future brand development.
05
tellingwinning stories
Opening doors to new partnerships through strategic matchmaking and compelling business stories.
We use our expertise in the sponsorship landscape to identify promising matches between brands and rights holders. We uncover where their goals and strengths align, then turn that shared potential into compelling business stories that spark interest, demonstrate mutual value, and set new partnerships in motion.
06
measuringmarketing impact
Development of smart KPI frameworks that make sponsorship performance transparent and actionable.
We transform relevant data into meaningful insights and concrete recommendations, enabling brands and rights holders to evaluate performance, optimize activities and make better-informed decisions for the strategic development of their partnerships.

Die Anzeigetafel im T-Mobile Park mit dem Fire-TV-Schriftzug

Das Starterfeld auf dem Nürburgring vor der Tribüne mit dem Schriftzug „we make your heart race“

Siegerehrung beim EHF FINAL4 mit Konfettiregen in der Arena

$Zwei Wanderer in GORE-TEX-Jacken auf einem Bergpfad über dem Meer$

Der Manthey-Porsche 911 GT3 R („Grello“) auf der Nordschleife

$GORE-TEX$

02Cases

our results

The Seattle Mariners turn home games into a stage for powerful brand partnerships. With at least 81 home games per season and the world’s highest total league attendance, MLB offers unique opportunities to engage fans and extend brand stories digitally beyond the ballpark.

Our concept for the world’s largest Fire TV brought Amazon’s entertainment platform to life during the gameday experience at T-Mobile Park – showing how creative brand integration creates memorable fan experiences and compelling business stories.

EHF Marketing is responsible for the commercial development, marketing, implementation and promotion of the EHF club competitions. Highlights including the EHF FINAL4 Men in Cologne and the EHF FINAL4 Women in Budapest offering international reach and strong partnership potential.

Together, we transformed the competitions' unique strengths into clear commercial stories for potential partners. The result is marketing content that delivers complex messages with clarity and goes far beyond traditional presentations through bold design, motion graphics, and web-based solutions.

As a B2B brand, the Niedax Group faces the challenge of strategically leveraging its sports partnerships beyond traditional reach and visibility metrics to support its brand and sales objectives.

Together, we develop tailored activation concepts within existing partnerships that create relevant sales opportunities, bring the brand to life, and translate the sponsorship strategy into impactful, tangible experiences. Furthermore, we are strategically expanding the existing rights portfolio and exploring new partnership opportunities to sustainably enhance the value of these engagements for Niedax.

As Presenting Partner of the Arc’teryx Academies, GORE-TEX® Brand aimed to strengthen its brand presence, engage mountain enthusiasts and maximize the impact of its partnership across similar events.

Based on an on-site assessment at the Alpine Academy in Chamonix, we developed a strategic activation approach with scalable concepts designed to enhance the brand experience across future events and partnerships.

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Manthey celebrates GT racing success worldwide and, as a Porsche subsidiary, unites Racing, Road Cars, Race Cars, and Experience under one brand.

For years, we have worked closely with Manthey to evolve its brand identity – from positioning and core values to the enduring claim “Closer to Perfection.” Together, we continue to translate this shared brand vision into communication, marketing, and the strategic development of the entire company.