APPROACH

Tap the Full Potential
of Sports Marketing

The Sports People is the strategic sparring partner in sports marketing. For us, understanding challenges is about thinking from the perspective of our partners.

LEARN MORE
  • APPROACH

    Tap the Full Potential
    of Sports Marketing

    The Sports People is the strategic sparring partner in sports marketing. For us, understanding challenges is about thinking from the perspective of our partners.

    LEARN MORE
  • SOLUTIONSSOLUTIONS

    SOLUTIONS

    Accelerate the Transformation of Sports Marketing

    This change of perspective enables us to respond individually to the challenges in sports marketing. With holistic solutions that help our partners move forward.

    LEARN MORE
  • CASE STUDY DEUTSCHER FUSSBALL-BUNDCASE STUDY DEUTSCHER FUSSBALL-BUND

    CASE STUDY DEUTSCHER FUSSBALL-BUND

    Future-oriented
    Commercial Strategy

    Transfer of megatrends and lifestyles into a new commercial strategy for the DFB

    MORE CASES
APPROACH
MARKET EXPERTISE

For more than 15 years, we have been advising our clients on their strategic challenges in sports marketing. We know the perspectives of both brands and rights holders and translate data points into recommendations for action.

APPROACH
ANALYTICAL COMPETENCE

We share many years of experience in the planning, management and analysis of sponsorships. Analysing data and connecting the dots is our strength.

APPROACH
CREATIVE POWER

We know how sports marketing works. On this foundation, we develop holistic solutions for our clients that transform insights into success stories.

SOLUTIONS

Our Playgrounds

For us, holistic solutions mean combining analytical competence, market expertise and creative power in three central business areas.

Brand Transformation

Support with the strategic positioning of brands

Support with the strategic positioning of brands

  • Strategy Consulting

    Developing brand identity and brand purpose

  • Brand Positioning

    Sharpening brand positioning

  • Go-to-Market Strategy

    Designing touchpoints along the brand journey

  • Corporate & Sales Decks

    Presenting a sales-oriented brand story

  • Brand Design

    Creating a consistent brand identity

Future Partnership

Development of innovative and effective partnerships

Development of innovative and effective partnerships

  • Matchmaking

    Selecting strategic marketing options and partners

  • Business Stories

    Integrating brand and products authentically

  • Inventory Development

    Developing established and new rights

  • Partnership Consulting

    Creating value and purpose-led partnerships

  • Activation Concepts

    Activating consistently to increase brand engagement

Progressive Analytics

Integration of relevant insights for long-term decisions

Integration of relevant insights for long-term decisions

  • Data Consulting

    Optimising budget allocation and research design

  • KPI Modelling

    Condensing data into goal-oriented actions

  • In-Depth-Research

    Developing and implementing individual research

  • Rights Assessments

    Evaluating rights and services based on valid data

  • Digital Management Solutions

    Implementing digital monitoring and controlling tools

CASES

IMPLEMENTED SOLUTIONS

Our solutions give confidence to our clients. Day by day.

  • ALT TAG missing

    DEUTSCHER FUSSBALL-BUND

    • #DataConsulting
    • #Corporate&SalesDecks
    • #StrategyConsulting

    Transfer of megatrends and lifestyles into a new commercial strategy for the DFB

  • ALT TAG missing

    INTERNATIONAL OLYMPIC COMMITTEE

    • #Corporate&Sales Decks
    • #BusinessStories
    • #InventoryDevelopment

    Continuous support and ideation to enhance The Olympic Partner (TOP) Programme

  • ALT TAG missing

    Fortuna Düsseldorf

    • #GoToMarketStrategy
    • #Corporate&Sales Decks
    • #InventoryDevelopment

    Development of a new pitch deck and partnership architecture

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    Black Falcon

    • #BrandPositioning
    • #Corporate&SalesDecks
    • #InventoryDevelopment

    Strategic repositioning in motorsports and development of a pitch deck

  • ALT TAG missing

    MBA Group

    • #StrategyConsulting
    • #GoToMarketStrategy
    • #Corporate&Sales Decks

    Partner and customer-focused presentation of the portfolio and sales story

  • ALT TAG missing

    culture XR

    • #BrandPositioning
    • #Corporate&SalesDecks
    • #InventoryDevelopment

    Demonstration of digital solutions such as NFTs and Digital Collections and their benefits for brands and licensors

  • ALT TAG missing

    Deutscher Tennis Bund

    • #StrategyConsulting
    • #BrandPositioning
    • #In-Depth-Research

    Data-based conception of a new brand identity enabling a new strategic positioning

We combine analysis and creativity into
analytical creativity

Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People
Foto Team The Sports People

#WEARETSP

WE ARE ATEAM OF ENTHUSIASTS,
UNITED IN OUR PASSION FOR SPORTS.

For us, team spirit means thinking from the perspective of our partners.
Strategic and operational marketing is our strength.
With solutions that enable our partners to move forward.

Benefits

We know how sports marketing works.
We rely on our extensive experience in planning, managing and analysing sponsorships for rights holders and brands.

You'll save time,
when you need it most.

Efficiency

You'll get comprehensible
recommendations.

Transparency

You'll make decisions
that stick
and pay off.

Reliability

Accelerate the Transformation of  Sports Marketing

Futuristic combination of Football and VR

Get in touch

We look forward to hearing from you and will get back to you as soon as possible!