APPROACH

Tap the Full Potential
of Sports Marketing

The Sports People is the strategic sparring partner in sports marketing. For us, understanding challenges is about thinking from the perspective of our partners.

LEARN MORE

APPROACH
Tap the Full Potential
of Sports Marketing
The Sports People is the strategic sparring partner in sports marketing. For us, understanding challenges is about thinking from the perspective of our partners.
LEARN MORE
SOLUTIONS
Accelerate the Transformation of Sports Marketing
This change of perspective enables us to respond individually to the challenges in sports marketing. With holistic solutions that help our partners move forward.
LEARN MORE
CASE STUDY DEUTSCHER FUSSBALL-BUND
Future-oriented
Commercial Strategy
Transfer of megatrends and lifestyles into a new commercial strategy for the DFB
MORE CASES

APPROACH

MARKET EXPERTISE

For more than 15 years, we have been advising our clients on their strategic challenges in sports marketing. We know the perspectives of both brands and rights holders and translate data points into recommendations for action.

APPROACH

ANALYTICAL COMPETENCE

We share many years of experience in the planning, management and analysis of sponsorships. Analysing data and connecting the dots is our strength.

APPROACH

CREATIVE POWER

We know how sports marketing works. On this foundation, we develop holistic solutions for our clients that transform insights into success stories.

SOLUTIONS

Our Playgrounds

For us, holistic solutions mean combining analytical competence, market expertise and creative power in three central business areas.

Brand Transformation

Support with the strategic positioning of brands

Strategy Consulting
Developing brand identity and brand purpose
Brand Positioning
Sharpening brand positioning
Go-to-Market Strategy
Designing touchpoints along the brand journey
Corporate & Sales Decks
Presenting a sales-oriented brand story
Brand Design
Creating a consistent brand identity

Future Partnership

Development of innovative and effective partnerships

Matchmaking
Selecting strategic marketing options and partners
Business Stories
Integrating brand and products authentically
Inventory Development
Developing established and new rights
Partnership Consulting
Creating value and purpose-led partnerships
Activation Concepts
Activating consistently to increase brand engagement

Progressive Analytics

Integration of relevant insights for long-term decisions

Data Consulting
Optimising budget allocation and research design
KPI Modelling
Condensing data into goal-oriented actions
In-Depth-Research
Developing and implementing individual research
Rights Assessments
Evaluating rights and services based on valid data
Digital Management Solutions
Implementing digital monitoring and controlling tools

scroll indicator CASES

IMPLEMENTED SOLUTIONS

Our solutions give confidence to our clients. Day by day.

DEUTSCHER FUSSBALL-BUND
- #DataConsulting
- #Corporate&SalesDecks
- #StrategyConsulting
Transfer of megatrends and lifestyles into a new commercial strategy for the DFB
INTERNATIONAL OLYMPIC COMMITTEE
- #Corporate&Sales Decks
- #BusinessStories
- #InventoryDevelopment
Continuous support and ideation to enhance The Olympic Partner (TOP) Programme
Fortuna Düsseldorf
- #GoToMarketStrategy
- #Corporate&Sales Decks
- #InventoryDevelopment
Development of a new pitch deck and partnership architecture
Nürburgring 1927 GmbH & Co. KG
- #Strategy Consulting
- #BrandPositioning
- #Go-to-Market Strategy
“we make your heart race” – Conception of a new brand image for the Nürburgring as a holistic destination
EHF Marketing GmbH
- #GoToMarketStrategy
- #Corporate&Sales Decks
- #PartnershipConsulting
Development of a differentiating position for sustainable marketing of the EHF club competitions
culture XR
- #BrandPositioning
- #Corporate&SalesDecks
- #InventoryDevelopment
Demonstration of digital solutions such as NFTs and Digital Collections and their benefits for brands and licensors
Deutscher Tennis Bund
- #StrategyConsulting
- #BrandPositioning
- #In-Depth-Research
Data-based conception of a new brand identity enabling a new strategic positioning

#WEARETSP

WE ARE ATEAM OF ENTHUSIASTS,
UNITED IN OUR PASSION FOR SPORTS.

For us, team spirit means thinking from the perspective of our partners.
Strategic and operational marketing is our strength.
With solutions that enable our partners to move forward.

Meet us on LinkedIn

Benefits

We know how sports marketing works.
We rely on our extensive experience in planning, managing and analysing sponsorships for rights holders and brands.

You'll save time,
when you need it most.

Efficiency

You'll get comprehensible
recommendations.

Transparency

You'll make decisions
that stick and pay off.

Reliability

Accelerate the Transformation of
Sports Marketing

Futuristic combination of Football and VR

Tap the Full Potential
of Sports Marketing

Tap the Full Potential
of Sports Marketing

Accelerate the Transformation of Sports Marketing

Future-oriented
Commercial Strategy

Our Playgrounds

Brand Transformation

Future Partnership

Progressive Analytics

IMPLEMENTED SOLUTIONS

We combine analysis and creativity into
analytical creativity

#WEARETSP

Efficiency

Transparency

Reliability

Get in touch

Tap the Full Potentialof Sports Marketing

Tap the Full Potentialof Sports Marketing

Accelerate the Transformation of Sports Marketing

Future-orientedCommercial Strategy

Brand Transformation

Future Partnership

Progressive Analytics

IMPLEMENTED SOLUTIONS

We combine analysis and creativity intoanalytical creativity

#WEARETSP

Efficiency

Transparency

Reliability

Tap the Full Potential
of Sports Marketing

Tap the Full Potential
of Sports Marketing

Future-oriented
Commercial Strategy

We combine analysis and creativity into
analytical creativity